Watershed Essentials: What is the difference between a person and a persona?

 Heads Up: This article is for Watershed's free product Watershed Essentials. If you're a paid client, please visit our main help section.

When you send data to Watershed, it identifies people in several ways—such as email addresses or accounts on arbitrary systems. These identifiers are called "personas."

For example, the email addresses bob@example.com and bobby@example.net are both personas, which may refer to the same person, Bob.

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